Rob Van Petten shoots fashion and lifestyle for advertising. His pictures are about models and motion in a strong play of color. Metal textures, modern architecture, cosmic lighting and computer manipulation are all apparent parts of these images. The light energizes the images beyond just illuminating the scene.

His current portfolio - Near Future - is a colorful collection of fantasy retro/future illustrations. These pictures tell a story, even if it's a very short story. They are whimsical future fiction.

The toys are techno. The action is fun and fashionable. The moment is the convergence of technology and fashion, where e-commerce and entertainment merge. He is contemplating this challenging convergence. He is currently accepting challenges.

He believes that in life and in photography less is more except when discussing fees. Life is becoming increasingly more digital and forces us backwards to a safer, simpler vision of the modern world. A place where modern is nostalgic and the future is fun.

Rob Van Petten : Photography

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